The real benefit of LTE Direct vs. other proximity-based technologies
24 Jul 2015

The real benefit of LTE Direct vs. other proximity-based technologies

Accuracy. Privacy. Efficiency. On Tuesday, July 14th,

24 Jul 2015

Accuracy. Privacy. Efficiency.

On Tuesday, July 14th, Google announced it was making available its Nearby Messages proximity API for developers, stating the technology can allow data sharing between nearby devices. As much of the things that Google does, it scales upon existing technologies (i.e. iBeacon) and makes them leaner, more accessible, and they usually add a sexy little feature to it. In this case, inaudible sound communication. How reliable is this and will developers embrace it? It still needs to be tested. However, as the pioneers and advocates we are of the LTE Direct technology developed by Qualcomm, we have some interesting arguments to suggest that LTE Direct might have better features and functionality than other technologies.

The student’s dilemma: Connecting with the HR manager.

Imagine a student (student #1) in his senior year, ready to go out to the real world, in a job fair in the middle of New York City. He probably has a hundred or so printed resumes and business cards, hoping they will reach the pockets of hiring managers. Now imagine student #2, with no resumes printed out and no business cards. Only a proximity-enabled smartphone with device-to-device communication capabilities. The usual approach at this job fair of student#1 will be to go to each stand, make a 15-person queue, and wait for the HR manager to receive a resume. Chances are, they will forget about the student, and throw the resume to the trash can. The only real way to stand out is to be relevant, to engage in a conversation with the person, and not lose time trying to shove your resume to the HR manager. Student# 2 knows this, which is why he only has to approach the HR manager, send his attractive looking resume or web portfolio (no internet or Wifi needed by the way), and focus on talking with the person.

A contextual approach.

Now think the same student (#1 again) is walking down Broadway Avenue in Manhattan and happens to pass by Tumblr’s headquarters in Soho (probably over 300+ meters away). Data and LTE Direct expressions would suggest the HR manager of Tumblr that this specific student has been researching for jobs, happens to be in the area, and has recently published on his Linkedin page that he started following the company’s profile. Even better, if they had, they would create a Join Me, get together at a coffee shop nearby and discuss of a potential job offer at Tumblr. Now, who wouldn’t want that! - A social proximity app

Send a Join Me to your friends in proximity or with the HR manager with

LTE Direct offers this and many more possibilities when it comes to contextual approaches and accuracy. You wouldn’t have to worry about annoying ads about a potential hire who is miles and miles away, but enough to know that a great candidate is just around the corner, and that the competition probably just interviewed him. Not even bluetooth or Wifi Aware can do this.

The possibilities are endless.

The possibilities with LTE Direct are endless. Several use cases are being created as we write this blog post. Consider the future opportunities that this may offer for your own business and app. Think of the straight forward efforts your marketers will make when engaging with customers who are actively searching for your product or service in a specific location or area. Yep, endless benefits.

Join us in our beta and see how we are leveraging the power of this amazing new technology, one that will make the IoT and Mobile industry grow exponentially in the next 3 years.


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