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What we’re reading at

Before another beautiful and inspiring summer is over we’d like to share some of the books that inspire and motivate us most to work on ourselves and to share knowledge within the team.
To be creative and hungry to grow and build great sustainable ideas and products. All of them should be must reads for entrepreneurs and startups. To be continued..

1. Creativity Inc.



by Ed Catmull with Amy Wallace digs deep into the creative world of Pixar. It helps us to learn how to build talent, creating teams, fueling the creative process,alignment, useful communications, organizational structures, and about the importance of storytelling. Biggest learning to motivate ourselves and the team: building something great makes them us proud of one another.

2. The Lean Startup



by Eric Ries was and is the blueprint for us how to organize developing a product most efficiently. It took me personally 3 years and 2 pivots to finally understand how to learn faster from (potential-) customers and about the importance to get rid of ego when building successful features. Build-measure-learn:-)

3. The Art of Startup Fundraising


by Alejandro Cremades is the handbook for startups based on the authors experience as C-founder and Chairman at Onevest, currently operating with 1000 Angel investors. An easy introduction into the world of startup financing.  

4. The Checklist Manifesto 


by Atul Gawande is a great read for everyone who wants to improve solving complex and even unexpected tasks and it helps teams to work and to communicate better. For better results despite the confidence about with intuition or gut instinct.

5. The Second Machine Age


by Erik Brynjolfsson is a terrific, fascinating and optimistic read not only for tech entrepreneurs about technology changing the world. Explaining the economics behind the tech revolution we’re all part of. 

6. Outliers: The Story of Success


by Malcolm Gladwell. Actually all of his books are amazing summer vacation reads to keep the brain creative and to have a good time reading.  This is about the surprising rules and mathematics behind serendipitous events and why some people succeed while others never reach their potential.

7. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company


by Steve Blank is the bible how to run and grow a scaleable startup. Excellent entrepreneurship education! 

8. The Five Temptations of a CEO

by Patrick Lencioni is having it’s 10th anniversary today and still is one of the best written leadership advice  for any executive to learn how to recognize mistakes leaders are tempted to make and how to avoid them. 

9. Zero to One


by Peter Thiel with Blake Masters is based on a course about startups Thiel taught in Stanford 2012.  One student’s (Blake Masters’) notes revised for a broader audience.

How proximity-based technologies will change the way we experience sports – LTE Direct

World Cup fever

World Cup 2014 set multiple records

Last year we saw how the World Cup in Brazil set multiple records including most saves in a World Cup match by Tim Howard (USA), oldest player in a FIFA World Cup by Faryd Mondragon (Colombia), and most goals scored in a single World Cup (171 goals). Beyond the sport-related records, many more were set in the field of marketing, fan engagement, and interactions. For instance, it was the first event to reach 1 billion interactions on Facebook, most tweets per minute during a single game (618,725 ARG vs. GER) and Lucas Podolski’s (GER) final game selfie got retweeted 93,000 times. Why is this relevant and what does it have to do with proximity-based technologies? Let’s get right to it.

Read More @ NY Tech Day 2015: Silicon Alley’s largest startup science fair

Alex Bierling, CEO & Co-founder of at NY Tech Day

Alex Bierling, CEO & Co-founder of at NY Tech Day

The first time at everything is always challenging to navigate. As Tania Luna highlights in her new book: Embrace the unpredictable and engineer the unexpected. Last Thursday, April 23rd, was’s first time at New York Tech Day, denominated as NY’s largest startup science fair. It was an amazing experience especially because of the vibrant entrepreneurial culture Silicon Alley is living at this point in time. Here’s a recap of our experience and highlights.

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Empowering citizens with #ProximityServices – SXSW 2015

New York City in the Age of Proximity

New York City in the Age of Proximity

Imagine New York City as a supremely intelligent device that constantly communicates, understands, broadcasts and shares relevant information with its citizens. Imagine the MTA, for instance, communicating in real time with its passengers, suggesting which bus or train to take while considering weather reports, accidents, or fastest routes. The power and reach of proximity services in cities is now possible through new device-to-device communication technologies and apps such as LTE Direct and, that allow our cities to become smart and let inhabitants take true advantage of the data that surrounds them while helping them make the right choices.

Read More at MWC 2015 – Moving Mobile Forward, Facebook, and more innovative companies at MWC 2015, Facebook, and more innovative companies at MWC 2015

As MWC 2015 in Barcelona moves along, the big fish companies have launched their new tablets, smartphones, latest mobile trends, and innovative technologies.’s CEO, Alex Bierling, discussed with engineering director at Facebook Connectivity Lab, Yael Maguire, about our technology and the potential use of our application. Truly exciting.

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7 Tools To Innovate UX Design. And Chalkboards, Pens & Paper

After posting this chalkboard picture on Facebook/, Alex and I were asked by an applicant about working on a chalkboard and if chalkdust isn’t destroying keyboards or Wacom screens – instead of using UX and wireframing tools like UXPin, Photoshop or Sketch.
Sure, demoing digital skills is great but after chatting about the pros and cons of working analog, I just realized that the traditional way of sketching wireframes and the UX is about to become outdated. In my opinion, it’s fatal to underestimate this way of sketching! Here are our top seven ways of creating great user journeys (and why we love chalk):

1. A Chalkboard Helps You To Focus And To Team-Work


Why we love a chalkboard: First it’s the fastest way of outlining a user journey together with the team. Second, you’re focussed (and not disrupted by incoming Facebook chats or e-mails). For me, sketching is probably not the most beautiful but easiest way to get ideas out of my head to start exploring them visually. The chalkboard also helps your team to join you, kill one or two connection lines between interfaces and re-schedule user paths.
Another very underestimated effect is the vertical work on a wall which every co-worker can see and contribute to.
And of course, a whiteboard or huge glass window also helps.

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We created this short movie with a group of influencers, designers and video artists. The idea of sourcing the community really helped us to understand what people see in If you want to join us on the next video production journey, pls let us know (steve.nitzschner (at)